New client commissions first sales model.

After a run of industrial models we were happy to return to our roots with an architectural sales model for a nationwide house builder. This project was for their upmarket division who hadn’t traditionally used sales models in their marketing suites but wanted to “give it a try” for this compact development of detached executive homes in the north of England. Time will tell but hopefully they’ll discover, like our regular housing clients, what an effective sales tool these models can be and will come back to us for further models in the not too distant future.

Fourth model this year for national developer.

One of the UK’s largest housing developers has come back to us again for a 4th sales model this year. They’ve been coming to us for many years for their sales models because of the consistent high quality and value we deliver every time. This model was particularly challenging because of the steep topography of the site which meant that virtually every plot was on a different level. As a sales tool it was important that we accurately modelled every step, retaining wall and embankment across the site so that purchasers could easily understand the levels and contours around whichever house they were looking to buy.

Sales models for two housing developers.

Earlier this month we delivered two housing models to different developers on the same day. We’d actually finished both models a few weeks earlier but neither client had their marketing suite set up so they asked us to store the models until they were ready on site. Both marketing suites were completed in early August and, whilst we deliver projects all over the UK, on this occasion the sites were less than 40 miles apart so it made sense to deliver them on the same day. We produce at least a dozen of these residential sales models every year alongside industrial and display models of all types for a variety of different marketing requirements.

1:250 scale sales model updated.

We recently added a new phase of houses to this very large sales model. The overall site model was originally completed in August 2020 but only the south part of the site had detailed houses because the north phase was still at design stage. To minimise the time the model was away from the sales office we made all the buildings in advance in our workshop before collecting the model to update the landform. This is something we’ve done quite often when a client is marketing a development in phased stages. Unfortunately because the model had to be returned to site as soon as possible we only got time to photograph it in our workshop, so the photos aren’t the best.

Large illuminated model for marketing suite.

We recently completed this illuminated sales model for a Thames-side housing development in East London. At approx. 2m x 1.4m it is a larger than usual model but the client had allowed plenty of space for it as a centrepiece of their on-site marketing suite. The lighting effects include the option to light up four separate phases individually, controlled by the buttons visible on the front edge of the model. If you click on the right inset image above to enlarge it you can see the high level of detail we can achieve, even at 1:250 scale which is the smallest scale option suitable for this type of sales model.

Mixed Residential Development – Scale 1:250

We photographed this model in the low angled sun of a late winter’s afternoon which gives it an interesting mellow glow. It could also glow in a completely different way because each block could be individually illuminated at the touch of a button. The development featured a mixture of refurbished existing structures and proposed new buildings

Model of Data Centre Systems for International Bank

Some projects are very hard to explain in just a few lines, and this is definitely one of them. The aim of this model was to provide a visual demonstration of the complex networks involved in data handling and storage for the various services of a major international bank. It was a fully interactive model with the viewer able to press seven different labelled buttons which would then illustrate through complex sequences of moving lights how the data for each banking operation is processed and stored.

Large Housing Development – Scale 1:200

Commissioned by a major national developer, this very large model became the focal point of a sophisticated marketing suite for a large residential development in the south of England. The brown field site included an unusual combination of buildings, combining refurbishment of existing structures with complementary new build elements.

Block Model for Proposed Harbour Redevelopment – Scale 1.750

This model demonstrates how three different levels of detail can be combined to create an informative, attractive but not overly expensive block model. The ordinary off-site context buildings are made with very simplified flat roofs; the landmark off-site buildings are made to a very detailed recognizable level with windows and accurate roof pitches, while the proposed new buildings (which are still only a concept design) are made to crisply detailed level somewhere in between. You should be able to see all this if you click on the image to see a close-up view.

College Redevelopment – Scale 1:250

At 1:250 scale this large full colour, detailed model was used to illustrate the redevelopment proposals for a Devon college site. The landform had to be very accurately to illustrate the changing levels, complex steps and embankments across the site.