Large sales model for lakeside housing development.
Our recently completed sales model stole the show at a waterside launch event earlier this month. At 2.6m long x 1.6m wide this very large model was the centrepiece of a 3 day event set up in a temporary marquee on site. The client had also set up a large screen with animated CGI views of the development but by all accounts the potential purchasers were drawn instantly to the model because it gave such a clear and immediate understanding of the houses, gardens and overall layout of the site. Due to its size the model was made in two halves for portability. Phase 2 of the development, shown as a separate grey area on the model, will be added at a later date. The model will eventually be the focal point of a permanent on-site marketing suite.
Model creates focal point for marketing suite.
When we delivered this model to the on-site marketing suite the client was really pleased to see how much of the architectural character of the buildings we’d been able to represent. The model was at 1:200 scale and showed phase 1 comprising three refurbished and renovated buildings in full detail and phase 2, three new-build apartment blocks, in simplified massing form. Fully detailed phase 2 buildings will be added at a later stage. If you click on the photos to enlarge them you should be able to fully appreciate the high level of detail we can achieve at this scale.
Large sales model at 1:250 scale.
At 2.7 metres long by 2 metres wide this is one of the largest, housing sales models we’ve ever made. The project started off as a phase 1 model only but then the client decided they wanted to market phase 2 and 3 at the same time so asked us if we could model the whole site in one go. With just under 500 units on a complex sloping site this became a 3 month project and we just managed to meet the launch day deadline. For portability and ease of working, the landform is in 4 sections that butt together on a purpose built plinth. The Perspex cover however, was a one piece unit and we had to take a large window out just to get it into the sales office. We’ve got two other models on the go for the same client but thankfully they’re both more manageable sizes.
Demand is high for residential marketing models.
We’re producing a steady stream of housing models at the moment as more and more developers are realising how effective they are as a sales tool. This latest project was the second model we have produced for this client and at 1:200 scale was a particularly large model at over 2m long x 1.2m wide. For larger sites like this it’s helpful to show plot numbers in gardens or, in the case of apartments, on the roofs of the buildings. If you click on the left inset pic above to enlarge it you can see an example of this in the photo. We’ve currently got two other housing models in production and a couple more in the pipeline. But just for a bit of variety we also have two industrial models on the go which need to be shipped to Munich in mid-June. It’s looking like a busy Summer for us!
Riverdale Developments discover models help sell!
They say good things come in 3’s and that’s certainly the case for Riverdale Developments for whom we’ve just completed our third sales model in less than two years. The company first tried using a sales model in early 2016 when they commissioned us to produce a high quality marketing model for their Fairways site in Sussex. It worked so well they came back to us for a second project in early 2017 and we’ve now recently completed a third model, hopefully with more to follow later this year. All three of their models were at 1:200 scale which is the ideal option for small to medium sized developments because it allows us to show a high level of detail without the model base becoming too big to be practical.