Detailed sales model for North London residential development
Sometimes a project turns out to be much trickier than expected and this was definitely the case with this illuminated sales model for a North London residential development. Not only was it on a complex sloping site with lots of surrounding context buildings, it also had heavily articulated elevations composed of many different materials including a very specific range of metallic finishes. The client was very concerned that these finishes should be accurately represented and we spent a lot of time working with the architects creating sample swatches to make sure the colours on the model were as authentic as possible. The requirement for general illumination added further technical complexity to the project but in the end it all came together as planned and the client was delighted with the finished result. In fact we had an email from him with the following comments "We have just been to the agents office to see the model for the first time. It’s fantastic! Thank you so much for all your hard work on this project. I’m sure it will help enormously to sell the units off plan...".
Two 1:400 scale models of parcel handling depot
UK Mail ordered two identical site models of their huge new facility at Ryton because they needed an overview model at either end of the site, one in the offices and one in the main warehouse building. Constructing two models at the same time enabled us to offer them a significant saving on the second unit. 1:400 scale is a good option for a site model because it keeps the base size down but still allows us to show a recognisable level of detail. We were even able to show a good representation of the parcel handling conveyors through the cut-away roof (click on the inset pic above to see the detail).
Our Cardiff model shines at Cannes Mipim
We’re just recovering from transporting our 6.5m x 5.5m interactive model of Cardiff all the way to Cannes and back for the Mipim 2015 property marketing event. We had to pack the model up in two large vans, drive for 2 days to Cannes via Eurotunnel, set the model up, hang around Cannes for 3 days (it wasn’t all hard work) and then do the whole process in reverse, getting the model reinstalled in its marketing suite in Cardiff for a VIP event last week. Fortunately the model was specially designed so that it could be taken apart and transported to different locations as this was a major requirement in our original brief. So far it’s been to Cannes this year, London Mipim last October, and a couple of local venues earlier last year. No doubt we’ll be off on our travels again soon – watch this space.
with tailored flight case for model on the move.
The client for this project wanted a demonstration model that could be safely transported and easily set up in potential customer’s premises. Our solution was this 1:15 scale model which was designed as a set of individual units that could be packed into a specially tailored travel case (see image above). The units are only 140mm tall but are made with realistic detail so that their function is instantly recognisable. To complete the picture we also created a “flat-pack” room setting made from white acrylic panels.
Interactive Masterplan Model 1:750 Scale
By all accounts, our 6.5m x 5.5m interactive model of Cardiff stole the show at Olympia during London’s inaugural MIPIM global property conference last week. Our team set it up on Tuesday for the 3 day event and then dismantled it on Friday evening, bringing it back to Cardiff (in two vans) where it is shortly going to set up in a permanent marketing suite. Once the model is in its new home it will be used to promote the city of Cardiff to national and international investors. It is a fully interactive model controlled via a large touchscreen which activates over 30 different lighting zones on the model and at the same time displays relevant information pages on the touchscreen. The screen images will also be projected onto a giant screen so that the information is visible to all.
