Large sales model for lakeside housing development.
Our recently completed sales model stole the show at a waterside launch event earlier this month. At 2.6m long x 1.6m wide this very large model was the centrepiece of a 3 day event set up in a temporary marquee on site. The client had also set up a large screen with animated CGI views of the development but by all accounts the potential purchasers were drawn instantly to the model because it gave such a clear and immediate understanding of the houses, gardens and overall layout of the site. Due to its size the model was made in two halves for portability. Phase 2 of the development, shown as a separate grey area on the model, will be added at a later date. The model will eventually be the focal point of a permanent on-site marketing suite.
First project delivered after lock down.
We recently delivered this 2.5m long residential sales model back to its marketing suite in Bath after taking it away before the Covid 19 lockdown to add a new phase of detailed buildings. The project went on hold during the height of the pandemic because like many other businesses we had to close down for several weeks due to safety concerns. It was the first big project we completed after reopening the workshop and we have since completed several other smaller projects that also went on hold. You’ll note from the pics above that the model still has a large “empty” area – this is for a third phase which will be added at a later date.
Large sales model at 1:250 scale.
At 2.7 metres long by 2 metres wide this is one of the largest, housing sales models we’ve ever made. The project started off as a phase 1 model only but then the client decided they wanted to market phase 2 and 3 at the same time so asked us if we could model the whole site in one go. With just under 500 units on a complex sloping site this became a 3 month project and we just managed to meet the launch day deadline. For portability and ease of working, the landform is in 4 sections that butt together on a purpose built plinth. The Perspex cover however, was a one piece unit and we had to take a large window out just to get it into the sales office. We’ve got two other models on the go for the same client but thankfully they’re both more manageable sizes.
Fully interactive model for Notting Hill Sales.
One of our existing clients recommended our services to Notting Hill Sales which lead to us producing this fully interactive sales model for one of their major developments in London. The interactive element allows touch-screen controlled illumination of individual apartments with floor plans visible on screen and various filter options such as number of beds, aspect, availability, etc. Due to limited space in the marketing suite, we had to use a smaller than usual scale for this type of model which made it much more tricky to build in the wiring and individual apartment lights. The client asked us to create a “ghosted” but recognisable representation of an existing on-site building so our solution was to model it in clear acrylic, but still replicating a lot of the building’s architectural features – you should be able to pick this up in the photos.
Demand is high for residential marketing models.
We’re producing a steady stream of housing models at the moment as more and more developers are realising how effective they are as a sales tool. This latest project was the second model we have produced for this client and at 1:200 scale was a particularly large model at over 2m long x 1.2m wide. For larger sites like this it’s helpful to show plot numbers in gardens or, in the case of apartments, on the roofs of the buildings. If you click on the left inset pic above to enlarge it you can see an example of this in the photo. We’ve currently got two other housing models in production and a couple more in the pipeline. But just for a bit of variety we also have two industrial models on the go which need to be shipped to Munich in mid-June. It’s looking like a busy Summer for us!