New client commissions first sales model.

After a run of industrial models we were happy to return to our roots with an architectural sales model for a nationwide house builder. This project was for their upmarket division who hadn’t traditionally used sales models in their marketing suites but wanted to “give it a try” for this compact development of detached executive homes in the north of England. Time will tell but hopefully they’ll discover, like our regular housing clients, what an effective sales tool these models can be and will come back to us for further models in the not too distant future.

Fourth model this year for national developer.

One of the UK’s largest housing developers has come back to us again for a 4th sales model this year. They’ve been coming to us for many years for their sales models because of the consistent high quality and value we deliver every time. This model was particularly challenging because of the steep topography of the site which meant that virtually every plot was on a different level. As a sales tool it was important that we accurately modelled every step, retaining wall and embankment across the site so that purchasers could easily understand the levels and contours around whichever house they were looking to buy.

Third sales model this year for major UK house builder.

This is the third sales model we’ve produced this year for one of the UK’s biggest housing developers. We’ve been supplying high quality sales models for their marketing suites for over 12 years and have another very large project for them booked in later this year. An important feature of this site was the sloping topography which had to be very precisely modelled so that the gardens with retaining walls and steps could be accurately represented. If you click on the right inset pic above you can see a close up example of these level changes.

Sales models for two housing developers.

Earlier this month we delivered two housing models to different developers on the same day. We’d actually finished both models a few weeks earlier but neither client had their marketing suite set up so they asked us to store the models until they were ready on site. Both marketing suites were completed in early August and, whilst we deliver projects all over the UK, on this occasion the sites were less than 40 miles apart so it made sense to deliver them on the same day. We produce at least a dozen of these residential sales models every year alongside industrial and display models of all types for a variety of different marketing requirements.

1:250 scale sales model updated.

We recently added a new phase of houses to this very large sales model. The overall site model was originally completed in August 2020 but only the south part of the site had detailed houses because the north phase was still at design stage. To minimise the time the model was away from the sales office we made all the buildings in advance in our workshop before collecting the model to update the landform. This is something we’ve done quite often when a client is marketing a development in phased stages. Unfortunately because the model had to be returned to site as soon as possible we only got time to photograph it in our workshop, so the photos aren’t the best.

Roof-off view of Porter’s Lodge refurbishment, St John’s College, Oxford.

Whilst the majority of the models we produce are about external appearances, occasionally we get a project like this where the main purpose is to show internal views. Often the best way to do this is to create a model with a “roof-off” view like this recently completed model showing the planned internal refurbishment of the Porter’s Lodge at St. John’s College, Oxford. We’ve shown the new proposals in full colour to differentiate them from the existing buildings which are stylized and painted white. Part of the refurbishment proposals include a new front courtyard with an arched colonnade entrance feature which is why these areas are also shown in colour. The courtyard retains all the existing trees, some of which are close to 300mm tall at 1:50 scale. We actually custom-made all the trees to reflect the shape and characteristics of the real trees.

White styled model showing internal room layout.

We produced two conventional housing models last month but this small model was a bit different, showing the internal room layout of the four standard designs on offer in a large apartment block. The stylised internal modelling is considerably less expensive than realistic colour and detail but still gives a clear indication of room function and spatial organization within the apartment. At 1:50 scale the model base is less than a metre long so doesn’t require too much space in a sales office.

Two 1:400 scale models of parcel handling depot

UK Mail ordered two identical site models of their huge new facility at Ryton because they needed an overview model at either end of the site, one in the offices and one in the main warehouse building. Constructing two models at the same time enabled us to offer them a significant saving on the second unit. 1:400 scale is a good option for a site model because it keeps the base size down but still allows us to show a recognisable level of detail. We were even able to show a good representation of the parcel handling conveyors through the cut-away roof (click on the inset pic above to see the detail).

with tailored flight case for model on the move.

The client for this project wanted a demonstration model that could be safely transported and easily set up in potential customer’s premises. Our solution was this 1:15 scale model which was designed as a set of individual units that could be packed into a specially tailored travel case (see image above). The units are only 140mm tall but are made with realistic detail so that their function is instantly recognisable. To complete the picture we also created a “flat-pack” room setting made from white acrylic panels.

 Industrial model with cut-away internal view

The client for this project was actually the supplier of the oil that goes inside the transformer who wanted to show a typical application of their product in use. That’s why the model shows a cut-away view with a representation of the transformer being full of oil inside. The contained oil is represented by 0.5mm clear acrylic with a pale, slightly rippled amber lacquered finish. It was important that the volume of oil was visible to the eye but clear enough to allow slightly distorted views of the transformer’s internal components. The model was supplied with a purpose-built, aluminium framed flight case because its first use was to be shipped overseas to a trade exhibition.