6.5m x 5.5m model of Cardiff at 1:750 scale

Here’s a first glimpse of the massive project we’ve been working on for the last 5 months, a 6.5 x 5.5 metre interactive model of Cardiff. We set it up for the first time yesterday at a major launch in the Cardiff City football stadium where it was the centre of attention for over 200 specially invited guests. The model has been designed for use in a permanent marketing suite to promote the city of Cardiff to national and international investors. It is a fully interactive model controlled via a large touchscreen which activates over 30 different lighting zones on the model and at the same time displays relevant information pages on the screen. The touchscreen images are also projected onto a large screen above the model so that the information is visible to all. More information to follow soon.

Detailed marketing model for national developer

We’ve made three of these housing development models already this year and we’ve got four more in the pipeline over the next couple of months. 1:200 is an ideal scale for these types of models because it allows us to show a good level of detail but keeps the model reasonably compact, which is important if it’s going into a cramped sales cabin on site. For larger developments with over 100 plots we sometimes have drop down to 1:250 scale, just to keep the model at a manageable size.

Detailed marketing model for retirement development

The developer for this complex group of buildings was aware they needed a realistically detailed 3D model to illustrate how the individual structures formed a linked community of retirement housing. Having been impressed by the quality of work on our website they asked for our proposals and costs for the project. Our solution was this full colour 1:200 scale model which showed plenty of recognisable detail but was compact enough to fit into their sales office. When we delivered the finished model the client emailed straight away with the comments “…can I just say the model of the village looks stunning”. He also commented how much he appreciated the hard work involved in producing such a high quality model.