Marketing model for national house builder

We recently completed this large model (approx. 2m x 1.5m) for a national house builder but it was actually built in 3 stages as each phase of the development was launched. The main body of the model was built early last year and included the landscaping and road infrastructure of the whole site but only about a third of the houses (representing phase 1 of the development). In the middle of the year we brought the model back to our workshops and added the phase 2 buildings and have now just added the Phase 3 houses to complete the project. The developer uses these models for all of their sites because they are such a useful marketing tool to help sell the houses. We’ve been producing sales models for them for many years and have several more projects in the pipeline for Spring this year.

 Interactive Masterplan Model 1:750 Scale

By all accounts, our 6.5m x 5.5m interactive model of Cardiff stole the show at Olympia during London’s inaugural MIPIM global property conference last week. Our team set it up on Tuesday for the 3 day event and then dismantled it on Friday evening, bringing it back to Cardiff (in two vans) where it is shortly going to set up in a permanent marketing suite. Once the model is in its new home it will be used to promote the city of Cardiff to national and international investors. It is a fully interactive model controlled via a large touchscreen which activates over 30 different lighting zones on the model and at the same time displays relevant information pages on the touchscreen. The screen images will also be projected onto a giant screen so that the information is visible to all.

Cardiff City model moves to County Hall.

After being centre of attention at the football Stadium event, our Cardiff City model is now on temporary display within the County Hall offices in Cardiff Bay. As you can see from the images it’s a much more low-key venue but we’re told it does get a regular stream of visitors, from politicians and potential inward investors right through to police officers from other cities who use the model to help with crowd control planning for visiting football supporters (sadly not from premiership teams this year!). It’s going to be in County Hall for a few more weeks before moving to its permanent venue in the new Library (opposite John Lewis) where it will be open to the general public. Since the stadium event we’ve added a few tweaks and improvements to the model itself and to the interactive element including a new “All lights on” button which lights up all 36 of the model’s lighting zones at the same time.

6.5m x 5.5m model of Cardiff at 1:750 scale

Here’s a first glimpse of the massive project we’ve been working on for the last 5 months, a 6.5 x 5.5 metre interactive model of Cardiff. We set it up for the first time yesterday at a major launch in the Cardiff City football stadium where it was the centre of attention for over 200 specially invited guests. The model has been designed for use in a permanent marketing suite to promote the city of Cardiff to national and international investors. It is a fully interactive model controlled via a large touchscreen which activates over 30 different lighting zones on the model and at the same time displays relevant information pages on the screen. The touchscreen images are also projected onto a large screen above the model so that the information is visible to all. More information to follow soon.

Detailed marketing model for national developer

We’ve made three of these housing development models already this year and we’ve got four more in the pipeline over the next couple of months. 1:200 is an ideal scale for these types of models because it allows us to show a good level of detail but keeps the model reasonably compact, which is important if it’s going into a cramped sales cabin on site. For larger developments with over 100 plots we sometimes have drop down to 1:250 scale, just to keep the model at a manageable size.

6 display models for HSBC branch refurb in Canada

Our latest confirmed order is for 6 models for display in a newly refurbished HSBC main branch in Canada. Commissioned as part of an ongoing worldwide branch refurbishment programme, we’ve created scores of these models over the past two years and sent them to HSBC branches in cities all over the globe. Designed to fit into standardized glass cabinets, the purpose of the models is to draw attention to newly created information panels featuring case studies of companies the bank has supported. So far we’ve created seven different model types, with more designs pending. All the models began as concept visuals which we then developed from prototypes through to final approved designs, before going into batch production. The main picture above shows four of the models in one of HSBC’s central London branches. The smaller images show close-up views of three of the model types.

Pouring Teapot – Scale “oversized”

This slightly surreal model showing an oversized teapot frozen in mid pour into an oversized teacup presented a number of technical problems. The heavy looking teapot had to be made very lightweight so that it could be supported by the pouring column of tea. The “tea” element of the model had to be sculpted and cast as a separate unit (in tinted clear resin) that would fit into the cup and into the spout of the teapot. The cup and saucer had to be weighted so that the whole model would be a freestanding unit. This was just one of a series of half a dozen different models for a huge multi-national company. The models are to be used as eye catching 3D displays in support of marketing promotions within the company’s main branch offices. They may be required in large numbers if the promotions are rolled out worldwide.