Detailed Marketing model – Scale 1:150
When space in a sales office is limited, 1:150 is a useful scale option because it is small enough to keep the model compact but large enough to show plenty of detail, which helps bring the model to life. This model was only 450mm square but if you look closely at the enlarged images you’ll see we’ve actually been able to show the wooden handrails on the balcony balustrades. This type of detail invites the viewer to inspect the model up close and allows them to visualize themselves enjoying the sea view from what could be their apartment balcony. All of which builds confidence and can help secure early sales, even when the site outside is little more than a hole in the ground.
High quality sales model for national house builder – 1:200 Scale.
Taylor Wimpey is one of Britain’s biggest housing developers and they keep coming back to us because of the consistent high quality of our work and the reliability of our service. We finished this particular model for them earlier this month; we’ve just started another and we’ve got several more in the pipeline. These highly detailed and very accurately made models are an ideal marketing tool for any housing development Sales Office.
Small scale, white styled massing model – Scale 1:750
This project was actually completed in November last year but we refrained from featuring it in these pages until it had gone in front of the planners for an important presentation. The purpose of the model was to illustrate the comparative massing of the proposed new build apartments and to show how the proposal enhanced the existing cricket ground by creating a sense of enclosure around it. The thing that is hard to appreciate with this small scale model is just how small the buildings are – the apartment buildings are actually no more than 25mm tall! If you click on the images to enlarge them you’ll see how much detail we have managed to show in what is essentially a simplified massing model.
Illuminated model of contemporary house – Scale 1:100. Detailed full colour model
When we quoted for this project we offered the client the option of adding lights within and around the building because we felt that illumination would really help bring this model to life. The client was happy to go for it and, as you can see from the pictures, it does give the model an extra dimension which helps sell the scheme as a vibrant, contemporary design. In particular, the internal illumination highlighting the 4 car “garage/car gallery” with glass doors was an important feature. At 1:100 scale, we were able to show plenty of detail and the model was only 450mm wide, making it easily transportable. 1:100 is an ideal scale for a model of an individual building such as this.
Two models for R&D wind tunnel testing – scale 1:150
Over the years we’ve created many models specifically for use in wind tunnel tests to measure various performance criteria of proposed new designs. These two models, both at 1:150 scale, have a 1.8m diameter and are designed to fit on a circular rotating bed within the wind tunnel chamber. They were recently delivered to the R&D department at a local university where various tests will be conducted. The project with the clear acrylic building in the middle will be used to measure natural ventilation performance and will have pressure taps fixed at key points within the building envelope. The darker model is for a different development and will be used to measure pedestrian discomfort levels at varying wind conditions. This is done by filming the disruption patterns of fine white powders around the buildings under different wind speeds and directions. The model is dark so that the powder shows up against the background. The enlarged image shows the upper part of the buildings removed.