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Marketing model for development at Gloucester Cricket Ground


This large model was commissioned as a marketing tool for a prestigious development of high quality apartments at Gloucestershire County Cricket Ground in Bristol. At 1:100 scale the model was almost 2 metres long and certainly made an eye catching centrepiece for the their marketing suite. The model also features internal illumination and external fibre optic uplighters to give it even more impact. This is actually the second model we have made of this development as we actually produced a smaller scale white model last year to help secure planning permission for the project (link below).
 

Illuminated model of contemporary house – Scale 1:100. Detailed full colour model

 

 

 

 

 

 

 

 

When we quoted for this project we offered the client the option of adding lights within and around the building because we felt that illumination would really help bring this model to life. The client was happy to go for it and, as you can see from the pictures, it does give the model an extra dimension which helps sell the scheme as a vibrant, contemporary design. In particular, the internal illumination highlighting the 4 car “garage/car gallery” with glass doors was an important feature. At 1:100 scale, we were able to show plenty of detail and the model was only 450mm wide, making it easily transportable. 1:100 is an ideal scale for a model of an individual building such as this.

Private House Model – Scale 1:100

One of the main requirements of this model is to illustrate how the building design addresses this steeply sloping site, not just externally but also internally. The building actually separates out into three layers to expose the proposed internal room layout. There are two houses on the site, a main house and a guest house and both have lift-off layers to show the internal views. To facilitate transportation, the model is also made in two sections with the join being between the two houses. The first part of this model was made before Christmas – if you click on November 2009 (on the left side of this page) you’ll be able to see the earlier photographs.

 

Private House Model – Scale 1:100

We had an extremely busy month through November but unfortunately we can’t show most of these projects as they are currently confidential (the client is a huge international financial institution). We have, however had permission to show this model of a proposed private house in Cannes. The purpose of the model is to illustrate how the design addresses this steeply sloping site, not just externally but also internally, and to this end the building actually separates out into three layers to expose the proposed internal room layout. We haven’t been able to take any proper photographs of this model as yet because it is still a work in progress. There is a second part of the site still to make which should be completed early next year and that is when we plan to feature it properly in these pages.

Detailed Internal Layout for Luxury Health Spa – Scale 1:100

Occasionally (not as often as we’d like) we get a real challenge in terms of authentic detailing of a model. This particular project was just such a case, its purpose being to show the internal layout and detailed finishes of a luxurious new health spa. The client wanted all the proposed internal fixtures and fittings accurately reproduced, from massage beds and gym equipment right down to floor colours and tile patterns. One of the close-up images features the finely detailed fins of the building’s sophisticated solar shading system.

 

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