Detailed marketing model for retirement development











The developer for this complex group of buildings was aware they needed a realistically detailed 3D model to illustrate how the individual structures formed a linked community of retirement housing. Having been impressed by the quality of work on our website they asked for our proposals and costs for the project. Our solution was this full colour 1:200 scale model which showed plenty of recognisable detail but was compact enough to fit into their sales office. When we delivered the finished model the client emailed straight away with the comments “…can I just say the model of the village looks stunning”. He also commented how much he appreciated the hard work involved in producing such a high quality model.

 White styled model showing detailed atrium interior










After commissioning the site model shown in the previous post, the client decided they also needed a larger scale model to illustrate the most exciting element of their proposed new design – the full height atrium that anchors the two main wings of the building. The larger scale means it is much easier to appreciate the dramatic space created by the atrium enclosure, which features viewing galleries, multi-level bridge links, and subtle layering of the internal elevations. To allow all round views through to the atrium, the main wings of the building were modelled as cut-way sections. This also helped emphasise that the central space was the main focus of the model.

Marketing model for development at Gloucester Cricket Ground

This large model was commissioned as a marketing tool for a prestigious development of high quality apartments at Gloucestershire County Cricket Ground in Bristol. At 1:100 scale the model was almost 2 metres long and certainly made an eye catching centrepiece for the their marketing suite. The model also features internal illumination and external fibre optic uplighters to give it even more impact. This is actually the second model we have made of this development as we actually produced a smaller scale white model last year to help secure planning permission for the project (link below).

Waste Treatment Process model at 1:200 scale











This is the second major project we’ve completed for the blue chip pharmaceuticals manufacturer GlaxoSmithKline who demand the very highest standards from all their suppliers and sub contactors. The previous model, a 3D representation of their penicillin manufacturing plant, was used as an orientation tool for visitors to the site. This new model demonstrates how the company harnesses biogases from their waste treatment process to fuel a newly installed Combined Heat & Power facility. The colour coding of the pipes indicates the different stages of the treatment process. You’ll notice they have also installed a large wind turbine on the site to further demonstrate their commitment to sustainable energy. This is a static model but GSK have asked us to update it later this year to include a touch-screen information panel linked to interactive illumination on the model.

 For Royal Borough of Windsor & Maidenhead











1:750 scale is ideal for a masterplan model because it allows you to represent a large area, such as a town centre, on a reasonably compact base but at the same time the buildings are large enough to appreciate storey heights and general massing. This particular example is approximately 1.8m square and includes over 20 removable panels for the redevelopment zones. This allows interchanging of different options so that each development proposal can be viewed and assessed within the overall 3D context. The clients were delighted with the finished model and indeed, one of the councillors wrote to us personally to say “I would like to once again thank you and all your colleagues for doing such a great job.”