Detailed marketing model for national developer
We’ve made three of these housing development models already this year and we’ve got four more in the pipeline over the next couple of months. 1:200 is an ideal scale for these types of models because it allows us to show a good level of detail but keeps the model reasonably compact, which is important if it’s going into a cramped sales cabin on site. For larger developments with over 100 plots we sometimes have drop down to 1:250 scale, just to keep the model at a manageable size.
Model of Butlins redevelopment plan at 1:200 scale
This 2.3 metre long model was commissioned to showcase the new development proposals at Butlins holiday resort at Minehead, Somerset. The model shows the first phase of the development, a new chalet area, in full colour and detail whilst the phase 2 proposals for a new hotel are shown at a simplified, monochromatic level (the building is just visible as a white massing block in the main photo). The phase 2 area will be updated to a fully detailed level at a later date. An important requirement for the model was that it should illustrate the attractive landscaped setting for the new chalets and the client was very pleased with the final result.
Detailed marketing model for retirement development
The developer for this complex group of buildings was aware they needed a realistically detailed 3D model to illustrate how the individual structures formed a linked community of retirement housing. Having been impressed by the quality of work on our website they asked for our proposals and costs for the project. Our solution was this full colour 1:200 scale model which showed plenty of recognisable detail but was compact enough to fit into their sales office. When we delivered the finished model the client emailed straight away with the comments “…can I just say the model of the village looks stunning”. He also commented how much he appreciated the hard work involved in producing such a high quality model.
Waste Treatment Process model at 1:200 scale
This is the second major project we’ve completed for the blue chip pharmaceuticals manufacturer GlaxoSmithKline who demand the very highest standards from all their suppliers and sub contactors. The previous model, a 3D representation of their penicillin manufacturing plant, was used as an orientation tool for visitors to the site. This new model demonstrates how the company harnesses biogases from their waste treatment process to fuel a newly installed Combined Heat & Power facility. The colour coding of the pipes indicates the different stages of the treatment process. You’ll notice they have also installed a large wind turbine on the site to further demonstrate their commitment to sustainable energy. This is a static model but GSK have asked us to update it later this year to include a touch-screen information panel linked to interactive illumination on the model.
High quality sales model for national house builder – 1:200 Scale.
Taylor Wimpey is one of Britain’s biggest housing developers and they keep coming back to us because of the consistent high quality of our work and the reliability of our service. We finished this particular model for them earlier this month; we’ve just started another and we’ve got several more in the pipeline. These highly detailed and very accurately made models are an ideal marketing tool for any housing development Sales Office.