Marketing model for "not-for-profit" housing organization.
Curo, a not-for profit housing developer is one of the largest housing providers in the west of England. This marketing model represents just part of a very large overall site near Bath and is the first time the company has used a model as a promotional tool. The plan is to follow this with additional models as new phases of the site become active. The development is a mix of apartments and houses and includes a large proportion of affordable homes. We used 1:250 scale for this model because it kept the overall size of the base compact but allows us to show a reasonable level of detail.
Developer comes back to us for a second sales model.
When we produced a sales model for this house builder last year it was the first time they’d used a 3D model as a marketing tool for one of their developments. They were very pleased with the model when it was completed and it obviously worked well because they came straight back to us for this new project, which has been equally well received. The model is at 1:200 scale which works well for this type of mid-size development because, as you can see from the images above, it allows us to show a high level of detail for both the buildings and the overall site (roads, paving, landscaping, etc.).
Landscape model with accurate topography.
This large topographical model is 3m long by 2m wide and is made in four sections that butt together on adjustable height trestles. It’s the second large landscape model we’ve made for this client (see Recent Projects December 2016) and was commissioned as part of a public consultation process for a proposed development near Coventry. The aim of the model was to demonstrate how high embankments and landscaping around the site would screen it from surrounding villages so it was important that the on-site levels and surrounding topography were all accurately recreated. The buildings are shown as massing blocks due to the small scale (1:1250). Each metre is represented by just 0.8mm, so that the 16 metre high commercial buildings shown on the model are only approx. 13mm high.
Interactive industrial model at 1:250 scale
When the guys at DHL (UK) spotted we’d made models for both UK Mail and Hermes they knew we were the right company to supply a high quality model of their brand new southern depot at Poyle, near Windsor. Like the UK Mail and Hermes models, this needed to be a “roof-off” view of the building showing the huge investment in sophisticated sorting machinery within the new depot. DHL actually went a step further and asked us to make the model interactive so that ten specific areas of the machinery could be illuminated individually at the touch of a button (you can see the buttons in the main pic above). The most difficult part of this project was deciphering the CAD info for the machinery and then modelling the complex industrial components to a slightly simplified but recognisable level. We then had to work out how to build in the LEDs so that only the relevant areas lit up. All in all, it was a very technically demanding brief but DHL were very clear what they wanted and we delivered!
Another high quality housing model for national house builder.
Taylor Wimpey, one of the largest home builders in the UK, have been regular clients of ours for over a decade and this project was one of three sales models we’ve made for them in the last eight months. At 2.2m long x 1.7m wide it’s an extremely large model so they had to allow plenty of room for it in their sales office, as you can see in one of the pics above. For big developments like this, 1:250 scale is an ideal choice because it allows us to show a good level of detail without the model base becoming too big to be practical. This was an especially challenging project because, apart from having over 350 units, it was also a steeply sloping site which meant we had to accurately model all the levels and contours, including steps, embankments and retaining walls in virtually all the gardens.