Fully interactive model for Notting Hill Sales.
One of our existing clients recommended our services to Notting Hill Sales which lead to us producing this fully interactive sales model for one of their major developments in London. The interactive element allows touch-screen controlled illumination of individual apartments with floor plans visible on screen and various filter options such as number of beds, aspect, availability, etc. Due to limited space in the marketing suite, we had to use a smaller than usual scale for this type of model which made it much more tricky to build in the wiring and individual apartment lights. The client asked us to create a “ghosted” but recognisable representation of an existing on-site building so our solution was to model it in clear acrylic, but still replicating a lot of the building’s architectural features – you should be able to pick this up in the photos.
Massing model for proposed arena development.
This stylized model was commissioned to illustrate the massing and general character of a proposed arena development next to a football stadium. The actual development site was made as a removable panel so that a more detailed model of the proposed new buildings could be inserted at a later date. If you look at the overhead view and click on the image to enlarge it you’ll notice that the roof of the arena building was modelled with a semi-transparent “mesh” so that you can see the basketball court and seating inside.
Model for luxury spa resort in Northern Ireland.
The purpose of this model was to illustrate the proposed new accommodation, gardens and spa facilities at this top luxury hotel in Northern Ireland. The client, who had just won a major award, was hosting an industry event and felt it was important that the delegates should see what the new facilities would look like once the building work was finished. It was a challenging project for a number of reasons – the complex topography and landscaping, the numerous cabins, walkways and water features and, not least of which, the fact that the design was still being finalised. On top of this there was a very tight schedule of only 3 weeks to turn the project round. We got it there with a day to spare and, by all accounts, the model was very well received by everyone involved.
Demand is high for residential marketing models.
We’re producing a steady stream of housing models at the moment as more and more developers are realising how effective they are as a sales tool. This latest project was the second model we have produced for this client and at 1:200 scale was a particularly large model at over 2m long x 1.2m wide. For larger sites like this it’s helpful to show plot numbers in gardens or, in the case of apartments, on the roofs of the buildings. If you click on the left inset pic above to enlarge it you can see an example of this in the photo. We’ve currently got two other housing models in production and a couple more in the pipeline. But just for a bit of variety we also have two industrial models on the go which need to be shipped to Munich in mid-June. It’s looking like a busy Summer for us!
Riverdale Developments discover models help sell!
They say good things come in 3’s and that’s certainly the case for Riverdale Developments for whom we’ve just completed our third sales model in less than two years. The company first tried using a sales model in early 2016 when they commissioned us to produce a high quality marketing model for their Fairways site in Sussex. It worked so well they came back to us for a second project in early 2017 and we’ve now recently completed a third model, hopefully with more to follow later this year. All three of their models were at 1:200 scale which is the ideal option for small to medium sized developments because it allows us to show a high level of detail without the model base becoming too big to be practical.