6 display models for HSBC branch refurb in Canada
Our latest confirmed order is for 6 models for display in a newly refurbished HSBC main branch in Canada. Commissioned as part of an ongoing worldwide branch refurbishment programme, we’ve created scores of these models over the past two years and sent them to HSBC branches in cities all over the globe. Designed to fit into standardized glass cabinets, the purpose of the models is to draw attention to newly created information panels featuring case studies of companies the bank has supported. So far we’ve created seven different model types, with more designs pending. All the models began as concept visuals which we then developed from prototypes through to final approved designs, before going into batch production. The main picture above shows four of the models in one of HSBC’s central London branches. The smaller images show close-up views of three of the model types.
Pouring Teapot – Scale “oversized”
This slightly surreal model showing an oversized teapot frozen in mid pour into an oversized teacup presented a number of technical problems. The heavy looking teapot had to be made very lightweight so that it could be supported by the pouring column of tea. The “tea” element of the model had to be sculpted and cast as a separate unit (in tinted clear resin) that would fit into the cup and into the spout of the teapot. The cup and saucer had to be weighted so that the whole model would be a freestanding unit. This was just one of a series of half a dozen different models for a huge multi-national company. The models are to be used as eye catching 3D displays in support of marketing promotions within the company’s main branch offices. They may be required in large numbers if the promotions are rolled out worldwide.