Marketing model for national house builder
We recently completed this large model (approx. 2m x 1.5m) for a national house builder but it was actually built in 3 stages as each phase of the development was launched. The main body of the model was built early last year and included the landscaping and road infrastructure of the whole site but only about a third of the houses (representing phase 1 of the development). In the middle of the year we brought the model back to our workshops and added the phase 2 buildings and have now just added the Phase 3 houses to complete the project. The developer uses these models for all of their sites because they are such a useful marketing tool to help sell the houses. We’ve been producing sales models for them for many years and have several more projects in the pipeline for Spring this year.
with tailored flight case for model on the move.
The client for this project wanted a demonstration model that could be safely transported and easily set up in potential customer’s premises. Our solution was this 1:15 scale model which was designed as a set of individual units that could be packed into a specially tailored travel case (see image above). The units are only 140mm tall but are made with realistic detail so that their function is instantly recognisable. To complete the picture we also created a “flat-pack” room setting made from white acrylic panels.
Interactive Masterplan Model 1:750 Scale
By all accounts, our 6.5m x 5.5m interactive model of Cardiff stole the show at Olympia during London’s inaugural MIPIM global property conference last week. Our team set it up on Tuesday for the 3 day event and then dismantled it on Friday evening, bringing it back to Cardiff (in two vans) where it is shortly going to set up in a permanent marketing suite. Once the model is in its new home it will be used to promote the city of Cardiff to national and international investors. It is a fully interactive model controlled via a large touchscreen which activates over 30 different lighting zones on the model and at the same time displays relevant information pages on the touchscreen. The screen images will also be projected onto a giant screen so that the information is visible to all.
David Cameron views two of our models
A few days after completing these two white styled models we were surprised (and pleased) to discover they had been the focal point for a presentation to David Cameron about the Swansea Lagoons tidal energy project (apparently they couldn’t tell us beforehand for security reasons). The models are both at 1:1000 scale and show two different areas of the lagoon structure. The largest model shows the leisure facilities where the lagoon wall joins the mainland whilst the small model shows where the turbines generate electricity from the twice daily rise and fall of the tide (the Bristol Channel has the second highest tidal range in the world). If you click on the images to enlarge them you’ll see that even at this small scale (1mm represents 1 metre) we can show a high level of detail.
Cardiff City model moves to County Hall.
After being centre of attention at the football Stadium event, our Cardiff City model is now on temporary display within the County Hall offices in Cardiff Bay. As you can see from the images it’s a much more low-key venue but we’re told it does get a regular stream of visitors, from politicians and potential inward investors right through to police officers from other cities who use the model to help with crowd control planning for visiting football supporters (sadly not from premiership teams this year!). It’s going to be in County Hall for a few more weeks before moving to its permanent venue in the new Library (opposite John Lewis) where it will be open to the general public. Since the stadium event we’ve added a few tweaks and improvements to the model itself and to the interactive element including a new “All lights on” button which lights up all 36 of the model’s lighting zones at the same time.