Marketing model for development at Gloucester Cricket Ground
This large model was commissioned as a marketing tool for a prestigious development of high quality apartments at Gloucestershire County Cricket Ground in Bristol. At 1:100 scale the model was almost 2 metres long and certainly made an eye catching centrepiece for the their marketing suite. The model also features internal illumination and external fibre optic uplighters to give it even more impact. This is actually the second model we have made of this development as we actually produced a smaller scale white model last year to help secure planning permission for the project (link below).
Waste Treatment Process model at 1:200 scale
This is the second major project we’ve completed for the blue chip pharmaceuticals manufacturer GlaxoSmithKline who demand the very highest standards from all their suppliers and sub contactors. The previous model, a 3D representation of their penicillin manufacturing plant, was used as an orientation tool for visitors to the site. This new model demonstrates how the company harnesses biogases from their waste treatment process to fuel a newly installed Combined Heat & Power facility. The colour coding of the pipes indicates the different stages of the treatment process. You’ll notice they have also installed a large wind turbine on the site to further demonstrate their commitment to sustainable energy. This is a static model but GSK have asked us to update it later this year to include a touch-screen information panel linked to interactive illumination on the model.
For Royal Borough of Windsor & Maidenhead
1:750 scale is ideal for a masterplan model because it allows you to represent a large area, such as a town centre, on a reasonably compact base but at the same time the buildings are large enough to appreciate storey heights and general massing. This particular example is approximately 1.8m square and includes over 20 removable panels for the redevelopment zones. This allows interchanging of different options so that each development proposal can be viewed and assessed within the overall 3D context. The clients were delighted with the finished model and indeed, one of the councillors wrote to us personally to say “I would like to once again thank you and all your colleagues for doing such a great job.”
Two unusual projects to brighten up February
As well as our run of the mill (if you can call them that) projects, we often get asked to make unusual objects such as the oval “magic” mirrors and the twin Tipi model shown above. The mirrors were commissioned by an artist for an installation in Italy and had to feature the famous “Mirror, mirror on the wall…” wording in raised gold script. The Tipi model was produced for an events company who wanted to illustrate the exciting and inspirational space created by the twin tent set up.
Detailed marketing model on complex sloping site.
This technically demanding project was one of several marketing models we have made recently for national house builder Taylor Wimpey. It was a particularly difficult project because it comprised over 150 units on a steeply sloping site. Many of the houses were split level properties and each plot required accurate modelling of retaining walls, complex access steps, and carefully designed embankments in the gardens. Even though 1:250 is a fairly small scale, if you click on the first image to enlarge it you’ll see the high level of detail we have been able to achieve. The second image shows the model on site in their marketing suite.