Marketing model for national house builder
We recently completed this large model (approx. 2m x 1.5m) for a national house builder but it was actually built in 3 stages as each phase of the development was launched. The main body of the model was built early last year and included the landscaping and road infrastructure of the whole site but only about a third of the houses (representing phase 1 of the development). In the middle of the year we brought the model back to our workshops and added the phase 2 buildings and have now just added the Phase 3 houses to complete the project. The developer uses these models for all of their sites because they are such a useful marketing tool to help sell the houses. We’ve been producing sales models for them for many years and have several more projects in the pipeline for Spring this year.
Posted by Steve
Interactive update of static model
Originally built as a static model in spring this year, GSK asked if we could add an interactive element to help the model convey a more detailed representation of their sustainable energy and waste treatment processes. Our solution was to add a touchscreen information panel linked to area specific illumination on the model. This is the second major project we’ve completed for the blue chip pharmaceuticals manufacturer GlaxoSmithKline who demand the very highest standards from all their suppliers and sub contactors. The main aim of this model was to demonstrate how the company harnesses biogases from their waste treatment process to fuel a newly installed Combined Heat & Power facility. On the original static model colour coding of the pipes indicated the different stages of the treatment process. The addition of the interactive touch screen and pulsing lights on the model allowed us to create a much more engaging and informative presentation.
Detailed marketing model on complex sloping site.
This technically demanding project was one of several marketing models we have made recently for national house builder Taylor Wimpey. It was a particularly difficult project because it comprised over 150 units on a steeply sloping site. Many of the houses were split level properties and each plot required accurate modelling of retaining walls, complex access steps, and carefully designed embankments in the gardens. Even though 1:250 is a fairly small scale, if you click on the first image to enlarge it you’ll see the high level of detail we have been able to achieve. The second image shows the model on site in their marketing suite.
Recycling Centre Model – Scale 1:250
We’ve just delivered this model illustrating the newly extended and refurbished premises for an
industrial recycling company. Although models of industrial premises aren’t particularly exciting
to look at, the addition of some landscaping detail and lorries in the company’s authentic livery
brings this model to life. The client was really pleased with the finished result and the model
is now in a meeting area where staff and clients can see how the new extended facilities will look
when all the building work is complete.
Plasma Power Station Model – Scale 1:250
The brief for this project was to create a stylized representation of this power station building that could be packed into a travel case and taken as hand luggage on international flights. This meant the overall dimensions of the case had to be no bigger than 560 x 450 x 240mm. The only way this was possible was to make the model in two halves that stacked back to back inside the foam-lined case. The chimney stacks were too tall to fit so we designed them to be unscrewed and packed flat during transit.