Housing Marketing Model – Scale 1:150
October was a busy month and some of the projects are still ongoing – here’s one we did finish though, a marketing model for one of the UK’s largest house builders. We produced a similar model for the same company back in August and they were very pleased with the results. This one has been extremely well received as well. At 1:150 it’s at a slightly larger scale than normal for these sort of developments. This was because the client wanted to ensure that prospective buyers could easily appreciate the carefully designed levels and contours of this complex sloping site.
Rain Making Exhibition Model
For this particular project we were commissioned by a subsidiary of the Dow Chemical company to design and create an exhibition model that demonstrated the unique properties of their rail-track ballast stabilization system. The key feature of the product was that it bonded the ballast together whilst still allowing free drainage between the individual stones. This free draining aspect was the product’s major advantage and the display had to illustrate this in a visual demonstration. It also had to be compact and portable as it would be travelling to exhibition venues all over the world (the electrics needed to be compatible with multinational power systems). Our solution was to create a “Rain Machine” that showed a sample of the client’s product (using clear stones rather than conventional ballast) under a continuous deluge of water, set within a Perspex tank. The clear void underneath the ballast showed the “rain water” draining freely into the collection tank below where it was pumped back up to the header tank at the top to continue the cycle. This image shows the model without the water running for clarity. Since this picture was taken branding graphics have been added and the model has gone off to its first venue in Germany. We’re hoping to add some on-site “in action” shots at a later date.
World Map Model
The purpose of this model was to show the multiple global locations of this international logistics company’s distribution depots. The model formed part of a coordinated set of information displays for their in-house visitor centre. From a very loose initial brief we helped the client pin down the specification and general appearance of the model to ensure it became an eye catching and informative centrepiece for the room. The model features detailed inset panels and a simple interactive element with button controlled illumination.
Housing Development Model – Scale 1:200
Commissioned for use in an on-site Sales Office, this is a typical marketing model for a new housing development. We have produced scores of these models over the years and this particular example was for one of the UK’s largest house builders. They liked it so much they’ve now asked us to quote for another.
Industrial Transformer Model – Scale 1:20
The client for this project was on site in India when we first sent him images of the finished model. His comments were... “Absolutely brilliant, I'm here in India with the Snr Project Manager who managed this project for 2 years and he can't believe it’s just a model”. We were particularly pleased with the results ourselves, especially as it was such a technically demanding project due to the need for a high level of accuracy and very authentic detailing. The model is made predominantly out of laser-cut acrylic components with very careful hand finishing and assembly, plus a final coat of paint of course. It was mounted on a square base with a Perspex cover (overall dimensions about 650mm high).