Small Scale Housing Model – Scale 1:500
This is an unusually small scale for a housing development marketing model – 1:200 scale or 1:250 is more typical for this type of project. This small scale was chosen due to limited space and a tight budget. But although this lacks the detail of the larger scales it does convey a clear easy to understand overview of this large spread out site. The grey blocks represent existing buildings that are not part of the development. If you click on the Enlarge Image feature on the picture, you’ll see that a surprising level of detail is shown (even though the house elevations are only about 14mm high) and we’ve even created accurate topography with stepped roof levels and sloping contours, etc.
Range of Models for HSBC Bank
This diverse group of models was commissioned by HSBC bank as part of a worldwide branch refurbishment program. Designed to fit into standardized glass cabinets, the purpose of the models is to draw attention to newly created information panels featuring case studies of companies the bank has supported. Each model reflects an important element of the company’s field of business. The picture above shows four of the models in one of HSBC’s main branches in central London. So far we’ve sent dozens of sets of models to branches in cities all over the world, as far apart as Vancouver, Paris and Hong Kong (to name but a few). All the models began as concept visuals which we then developed from prototypes through to final approved designs, before going into batch production. The range comprises seven different model types and we are currently in the process of developing new model designs for three new case studies. We’re pleased to be able to say this is an ongoing project with orders coming in on a regular basis.
Seven different model designs
The creation of these seven very different models required a wide range of model making techniques and involved solving many technical problems along the way. The models look deceptively simple in the photos but each design had at least one technically demanding issue that needed resolving. Furthermore they had to be designed so that they could be safely shipped in cardboard boxes, be easily assembled on site, and be durable enough for long term display. Luckily this is just the sort of challenge we enjoy. With our highly skilled team and 20 years of experience behind us, we were able to turn the initial concept sketches into the eye catching models that are now on display in HSBC branches around the world.
Housing Marketing Model – Scale 1:150
October was a busy month and some of the projects are still ongoing – here’s one we did finish though, a marketing model for one of the UK’s largest house builders. We produced a similar model for the same company back in August and they were very pleased with the results. This one has been extremely well received as well. At 1:150 it’s at a slightly larger scale than normal for these sort of developments. This was because the client wanted to ensure that prospective buyers could easily appreciate the carefully designed levels and contours of this complex sloping site.
Rain Making Exhibition Model
For this particular project we were commissioned by a subsidiary of the Dow Chemical company to design and create an exhibition model that demonstrated the unique properties of their rail-track ballast stabilization system. The key feature of the product was that it bonded the ballast together whilst still allowing free drainage between the individual stones. This free draining aspect was the product’s major advantage and the display had to illustrate this in a visual demonstration. It also had to be compact and portable as it would be travelling to exhibition venues all over the world (the electrics needed to be compatible with multinational power systems). Our solution was to create a “Rain Machine” that showed a sample of the client’s product (using clear stones rather than conventional ballast) under a continuous deluge of water, set within a Perspex tank. The clear void underneath the ballast showed the “rain water” draining freely into the collection tank below where it was pumped back up to the header tank at the top to continue the cycle. This image shows the model without the water running for clarity. Since this picture was taken branding graphics have been added and the model has gone off to its first venue in Germany. We’re hoping to add some on-site “in action” shots at a later date.
World Map Model
The purpose of this model was to show the multiple global locations of this international logistics company’s distribution depots. The model formed part of a coordinated set of information displays for their in-house visitor centre. From a very loose initial brief we helped the client pin down the specification and general appearance of the model to ensure it became an eye catching and informative centrepiece for the room. The model features detailed inset panels and a simple interactive element with button controlled illumination.