Marketing model for national house builder

 

 

We recently completed this large model (approx. 2m x 1.5m) for a national house builder but it was actually built in 3 stages as each phase of the development was launched. The main body of the model was built early last year and included the landscaping and road infrastructure of the whole site but only about a third of the houses (representing phase 1 of the development). In the middle of the year we brought the model back to our workshops and added the phase 2 buildings and have now just added the Phase 3 houses to complete the project. The developer uses these models for all of their sites because they are such a useful marketing tool to help sell the houses. We’ve been producing sales models for them for many years and have several more projects in the pipeline for Spring this year.

with tailored flight case for model on the move.

 

The client for this project wanted a demonstration model that could be safely transported and easily set up in potential customer’s premises. Our solution was this 1:15 scale model which was designed as a set of individual units that could be packed into a specially tailored travel case (see image above). The units are only 140mm tall but are made with realistic detail so that their function is instantly recognisable. To complete the picture we also created a “flat-pack” room setting made from white acrylic panels.

Housing models for national developer    

 

We recently completed these two sales models for a national house builder, both at 1:250 scale to keep the base sizes reasonably compact. We usually do these sort of housing models at a slightly larger scale (1:200) because it allows us to show plenty of detail but when space is an issue 1:250 scale is a really good option. Although the detail has to be slightly simplified you can still get a good feel for the architecture of the houses and a good overview of the gardens, landscaping and general layout of the site. We’ve been producing these sorts of housing models for almost 25 years so we really know what looks good and helps give the buyer confidence to buy when there’s little more than a muddy building site outside the sales office. We’ve actually got two more of these housing models nearing completion for the same developer with several other sites coming up in next few months.