Sales models for two housing developers.

Earlier this month we delivered two housing models to different developers on the same day. We’d actually finished both models a few weeks earlier but neither client had their marketing suite set up so they asked us to store the models until they were ready on site. Both marketing suites were completed in early August and, whilst we deliver projects all over the UK, on this occasion the sites were less than 40 miles apart so it made sense to deliver them on the same day. We produce at least a dozen of these residential sales models every year alongside industrial and display models of all types for a variety of different marketing requirements.

Phase 2 buildings added after first phase sells quickly.

When we originally delivered this model in March last year the phase 1 buildings were all fully detailed but the client (Enterprise Retirement Living) only wanted grey massing blocks for the phase 2 buildings, three new-build apartment blocks, which were still in the design process. Seven months down the line and with the model helping generate strong sales, the client asked us to add detailed versions of the apartment blocks which we completed before Christmas. The main image above shows the three new detailed buildings we’ve just added. The right hand smaller image shows how the model looked back in March with the three grey massing blocks visible in the background.

Keeping clients happy means repeat business.

Completed just before Christmas, this was the third of three models we produced for the same client last year. We first started working with this client back in 2016 and because we delivered a high quality model at the right price and on schedule they’ve come back to us for 2 or 3 models every year since. We know that keeping customers happy means repeat business and the way we do that is by ensuring every aspect of our service is of the highest quality. We’d welcome the opportunity to become a regular, trusted supplier for your business.

Model for luxury spa resort in Northern Ireland.

The purpose of this model was to illustrate the proposed new accommodation, gardens and spa facilities at this top luxury hotel in Northern Ireland. The client, who had just won a major award, was hosting an industry event and felt it was important that the delegates should see what the new facilities would look like once the building work was finished. It was a challenging project for a number of reasons – the complex topography and landscaping, the numerous cabins, walkways and water features and, not least of which, the fact that the design was still being finalised. On top of this there was a very tight schedule of only 3 weeks to turn the project round. We got it there with a day to spare and, by all accounts, the model was very well received by everyone involved.

Demand is high for residential marketing models.

We’re producing a steady stream of housing models at the moment as more and more developers are realising how effective they are as a sales tool. This latest project was the second model we have produced for this client and at 1:200 scale was a particularly large model at over 2m long x 1.2m wide. For larger sites like this it’s helpful to show plot numbers in gardens or, in the case of apartments, on the roofs of the buildings. If you click on the left inset pic above to enlarge it you can see an example of this in the photo. We’ve currently got two other housing models in production and a couple more in the pipeline. But just for a bit of variety we also have two industrial models on the go which need to be shipped to Munich in mid-June. It’s looking like a busy Summer for us!

Our Latest Projects | Modelmakers | All posts by steve

Sales models for two housing developers.

Earlier this month we delivered two housing models to different developers on the same day. We’d actually finished both models a few weeks earlier but neither client had their marketing suite set up so they asked us to store the models until they were ready on site. Both marketing suites were completed in early August and, whilst we deliver projects all over the UK, on this occasion the sites were less than 40 miles apart so it made sense to deliver them on the same day. We produce at least a dozen of these residential sales models every year alongside industrial and display models of all types for a variety of different marketing requirements.

New lease of life for three 15 year old models.

We’re frequently asked to mend an existing model but this project was particularly challenging because it involved three very large, very heavy, 15 year old models, all in poor condition. Furthermore the client wanted a custom-built stand that would display the models one above the other so they wouldn’t take up too much space in their reception area. The main reception desk was made from birch-faced ply so we created this simple, sturdy display stand in the same material. The stand was designed as three separate structures that locked together when stacked on top of each other. We enjoyed repairing the models to give them a new lease of life but what made the project even more fun was designing and building a simple, elegant piece of furniture to display them on.

Realistically detailed model at 1:150 scale.

Located on a steeply sloping site (as you can see from the photos) this was a model where the topography was almost as challenging as the building itself. Designed over three levels, interlinked by steps and ramped walkways, the villa was an integral part of the surrounding landscape and the two elements had to be modelled very accurately to fit perfectly together. The client actually asked us to produce two identical models, one to be kept in the UK and the other to be shipped to the architect in Spain.

Interactive educational model for children.

We were asked to build this display model based just on photographs of a previous version. The model was to be used as an interactive display to demonstrate to young children how rainfall drains through different landscapes. It was a modular design that could be assembled to show either a forest setting or open fields. The clear acrylic boxes will be filled with different types of drainage materials (as reflected in the painted graphics on the front face of the display). A watering can is then used to sprinkle water over the display and the children can see how fast the water drains through the different layers. The inset photo above shows how all the modular components can be stored in the back of the display which is then secured by the fold-down back-panel.

1:250 scale sales model updated.

We recently added a new phase of houses to this very large sales model. The overall site model was originally completed in August 2020 but only the south part of the site had detailed houses because the north phase was still at design stage. To minimise the time the model was away from the sales office we made all the buildings in advance in our workshop before collecting the model to update the landform. This is something we’ve done quite often when a client is marketing a development in phased stages. Unfortunately because the model had to be returned to site as soon as possible we only got time to photograph it in our workshop, so the photos aren’t the best.