Riverdale Developments discover models help sell!

They say good things come in 3’s and that’s certainly the case for Riverdale Developments for whom we’ve just completed our third sales model in less than two years. The company first tried using a sales model in early 2016 when they commissioned us to produce a high quality marketing model for their Fairways site in Sussex. It worked so well they came back to us for a second project in early 2017 and we’ve now recently completed a third model, hopefully with more to follow later this year. All three of their models were at 1:200 scale which is the ideal option for small to medium sized developments because it allows us to show a high level of detail without the model base becoming too big to be practical.

Another sales model for Taylor Wimpey

This is the latest in a long line of models we’ve produced for Taylor Wimpey, one of the largest house builders in the UK. We’ve been supplying their sales models for many years and they keep coming back to us because of our consistent high quality, attention to detail and the fact that we always deliver on time. If you need a marketing model for your development we’ve got over 20 years of experience in this field so we can give you any advice and guidance you might need to ensure you get the best possible model for your requirements. Don’t hesitate to get in touch, even if it’s just for an informal chat and a rough guide on scale options and costs.

Marketing model for "not-for-profit" housing organization.

Curo, a not-for profit housing developer is one of the largest housing providers in the west of England. This marketing model represents just part of a very large overall site near Bath and is the first time the company has used a model as a promotional tool. The plan is to follow this with additional models as new phases of the site become active. The development is a mix of apartments and houses and includes a large proportion of affordable homes. We used 1:250 scale for this model because it kept the overall size of the base compact but allows us to show a reasonable level of detail.

Marketing model for red brick hospital redevelopment.

Completed in 1845 this sprawling Victorian red brick hospital building is being converted for residential use and the developer needed a site overview model as a marketing tool for their sales office. This was a difficult project because we had to draw up many of the elevations ourselves from photos and original floor plans and we had to accurately reflect lots of small but important level changes across the site. At 1:200 scale we also had to show all the original Victorian stonework detail such as quoins, finials, clock towers and complex chimney designs. The model and a purpose-built display plinth were delivered to site in Shrewsbury early this week ready for a launch event in the New Year.

Detailed sales model for North London residential development

Sometimes a project turns out to be much trickier than expected and this was definitely the case with this illuminated sales model for a North London residential development. Not only was it on a complex sloping site with lots of surrounding context buildings, it also had heavily articulated elevations composed of many different materials including a very specific range of metallic finishes. The client was very concerned that these finishes should be accurately represented and we spent a lot of time working with the architects creating sample swatches to make sure the colours on the model were as authentic as possible. The requirement for general illumination added further technical complexity to the project but in the end it all came together as planned and the client was delighted with the finished result. In fact we had an email from him with the following comments "We have just been to the agents office to see the model for the first time. It’s fantastic! Thank you so much for all your hard work on this project. I’m sure it will help enormously to sell the units off plan...".