Riverdale Developments discover models help sell!

They say good things come in 3’s and that’s certainly the case for Riverdale Developments for whom we’ve just completed our third sales model in less than two years. The company first tried using a sales model in early 2016 when they commissioned us to produce a high quality marketing model for their Fairways site in Sussex. It worked so well they came back to us for a second project in early 2017 and we’ve now recently completed a third model, hopefully with more to follow later this year. All three of their models were at 1:200 scale which is the ideal option for small to medium sized developments because it allows us to show a high level of detail without the model base becoming too big to be practical.

Developer comes back to us for a second sales model.

When we produced a sales model for this house builder last year it was the first time they’d used a 3D model as a marketing tool for one of their developments. They were very pleased with the model when it was completed and it obviously worked well because they came straight back to us for this new project, which has been equally well received. The model is at 1:200 scale which works well for this type of mid-size development because, as you can see from the images above, it allows us to show a high level of detail for both the buildings and the overall site (roads, paving, landscaping, etc.).

Marketing model for red brick hospital redevelopment.

Completed in 1845 this sprawling Victorian red brick hospital building is being converted for residential use and the developer needed a site overview model as a marketing tool for their sales office. This was a difficult project because we had to draw up many of the elevations ourselves from photos and original floor plans and we had to accurately reflect lots of small but important level changes across the site. At 1:200 scale we also had to show all the original Victorian stonework detail such as quoins, finials, clock towers and complex chimney designs. The model and a purpose-built display plinth were delivered to site in Shrewsbury early this week ready for a launch event in the New Year.

Detailed marketing model for national developer


We’ve made three of these housing development models already this year and we’ve got four more in the pipeline over the next couple of months. 1:200 is an ideal scale for these types of models because it allows us to show a good level of detail but keeps the model reasonably compact, which is important if it’s going into a cramped sales cabin on site. For larger developments with over 100 plots we sometimes have drop down to 1:250 scale, just to keep the model at a manageable size.

Model of Butlins redevelopment plan at 1:200 scale










This 2.3 metre long model was commissioned to showcase the new development proposals at Butlins holiday resort at Minehead, Somerset. The model shows the first phase of the development, a new chalet area, in full colour and detail whilst the phase 2 proposals for a new hotel are shown at a simplified, monochromatic level (the building is just visible as a white massing block in the main photo). The phase 2 area will be updated to a fully detailed level at a later date. An important requirement for the model was that it should illustrate the attractive landscaped setting for the new chalets and the client was very pleased with the final result.