Marketing model for red brick hospital redevelopment.

Completed in 1845 this sprawling Victorian red brick hospital building is being converted for residential use and the developer needed a site overview model as a marketing tool for their sales office. This was a difficult project because we had to draw up many of the elevations ourselves from photos and original floor plans and we had to accurately reflect lots of small but important level changes across the site. At 1:200 scale we also had to show all the original Victorian stonework detail such as quoins, finials, clock towers and complex chimney designs. The model and a purpose-built display plinth were delivered to site in Shrewsbury early this week ready for a launch event in the New Year.

Detailed marketing model for national developer


We’ve made three of these housing development models already this year and we’ve got four more in the pipeline over the next couple of months. 1:200 is an ideal scale for these types of models because it allows us to show a good level of detail but keeps the model reasonably compact, which is important if it’s going into a cramped sales cabin on site. For larger developments with over 100 plots we sometimes have drop down to 1:250 scale, just to keep the model at a manageable size.

Model of Butlins redevelopment plan at 1:200 scale










This 2.3 metre long model was commissioned to showcase the new development proposals at Butlins holiday resort at Minehead, Somerset. The model shows the first phase of the development, a new chalet area, in full colour and detail whilst the phase 2 proposals for a new hotel are shown at a simplified, monochromatic level (the building is just visible as a white massing block in the main photo). The phase 2 area will be updated to a fully detailed level at a later date. An important requirement for the model was that it should illustrate the attractive landscaped setting for the new chalets and the client was very pleased with the final result.

Detailed marketing model for retirement development











The developer for this complex group of buildings was aware they needed a realistically detailed 3D model to illustrate how the individual structures formed a linked community of retirement housing. Having been impressed by the quality of work on our website they asked for our proposals and costs for the project. Our solution was this full colour 1:200 scale model which showed plenty of recognisable detail but was compact enough to fit into their sales office. When we delivered the finished model the client emailed straight away with the comments “…can I just say the model of the village looks stunning”. He also commented how much he appreciated the hard work involved in producing such a high quality model.

Waste Treatment Process model at 1:200 scale











This is the second major project we’ve completed for the blue chip pharmaceuticals manufacturer GlaxoSmithKline who demand the very highest standards from all their suppliers and sub contactors. The previous model, a 3D representation of their penicillin manufacturing plant, was used as an orientation tool for visitors to the site. This new model demonstrates how the company harnesses biogases from their waste treatment process to fuel a newly installed Combined Heat & Power facility. The colour coding of the pipes indicates the different stages of the treatment process. You’ll notice they have also installed a large wind turbine on the site to further demonstrate their commitment to sustainable energy. This is a static model but GSK have asked us to update it later this year to include a touch-screen information panel linked to interactive illumination on the model.