6.5m x 5.5m model of Cardiff at 1:750 scale



Here’s a first glimpse of the massive project we’ve been working on for the last 5 months, a 6.5 x 5.5 metre interactive model of Cardiff. We set it up for the first time yesterday at a major launch in the Cardiff City football stadium where it was the centre of attention for over 200 specially invited guests. The model has been designed for use in a permanent marketing suite to promote the city of Cardiff to national and international investors. It is a fully interactive model controlled via a large touchscreen which activates over 30 different lighting zones on the model and at the same time displays relevant information pages on the screen. The touchscreen images are also projected onto a large screen above the model so that the information is visible to all. More information to follow soon.

Detailed marketing model for national developer


We’ve made three of these housing development models already this year and we’ve got four more in the pipeline over the next couple of months. 1:200 is an ideal scale for these types of models because it allows us to show a good level of detail but keeps the model reasonably compact, which is important if it’s going into a cramped sales cabin on site. For larger developments with over 100 plots we sometimes have drop down to 1:250 scale, just to keep the model at a manageable size.