Riverdale Developments discover models help sell!

They say good things come in 3’s and that’s certainly the case for Riverdale Developments for whom we’ve just completed our third sales model in less than two years. The company first tried using a sales model in early 2016 when they commissioned us to produce a high quality marketing model for their Fairways site in Sussex. It worked so well they came back to us for a second project in early 2017 and we’ve now recently completed a third model, hopefully with more to follow later this year. All three of their models were at 1:200 scale which is the ideal option for small to medium sized developments because it allows us to show a high level of detail without the model base becoming too big to be practical.

Large sales model for lakeside housing development.

Our recently completed sales model stole the show at a waterside launch event earlier this month. At 2.6m long x 1.6m wide this very large model was the centrepiece of a 3 day event set up in a temporary marquee on site. The client had also set up a large screen with animated CGI views of the development but by all accounts the potential purchasers were drawn instantly to the model because it gave such a clear and immediate understanding of the houses, gardens and overall layout of the site. Due to its size the model was made in two halves for portability. Phase 2 of the development, shown as a separate grey area on the model, will be added at a later date. The model will eventually be the focal point of a permanent on-site marketing suite.