Model of Butlins redevelopment plan at 1:200 scale
This 2.3 metre long model was commissioned to showcase the new development proposals at Butlins holiday resort at Minehead, Somerset. The model shows the first phase of the development, a new chalet area, in full colour and detail whilst the phase 2 proposals for a new hotel are shown at a simplified, monochromatic level (the building is just visible as a white massing block in the main photo). The phase 2 area will be updated to a fully detailed level at a later date. An important requirement for the model was that it should illustrate the attractive landscaped setting for the new chalets and the client was very pleased with the final result.
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Concept model shipped to Saudi for competition bid
This white styled concept model incorporates clear Perspex blocks to represent the proposed buildings for a major development in Saudi Arabia. The client RTKL, an international firm of architects, needed a company who could complete the model in just two weeks, despite the fact that for the first week they were still finalizing the scheme. We were happy to take the project on, working flexibly with the client as they evolved their design. The model then had to shipped to Saudi to form the focal point of their presentation for this international competition.
House model with lift-off floors
Because of the complex layout of this luxury villa the developer felt he needed a realistically detailed marketing model to allow potential buyers to fully appreciate the intricacies and subtleties of the architecture, especially as it was situated on a steeply sloping site. As well as giving it a realistic external appearance we also had to build the model in removable layers so that the split level internal room layout could be demonstrated as well. You can see this in one of the images. Although there is no internal colour or detail we did includ some simplified furniture and fittings to give the rooms an instant identity and a clear sense of space.
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Interactive update of static model
Originally built as a static model in spring this year, GSK asked if we could add an interactive element to help the model convey a more detailed representation of their sustainable energy and waste treatment processes. Our solution was to add a touchscreen information panel linked to area specific illumination on the model. This is the second major project we’ve completed for the blue chip pharmaceuticals manufacturer GlaxoSmithKline who demand the very highest standards from all their suppliers and sub contactors. The main aim of this model was to demonstrate how the company harnesses biogases from their waste treatment process to fuel a newly installed Combined Heat & Power facility. On the original static model colour coding of the pipes indicated the different stages of the treatment process. The addition of the interactive touch screen and pulsing lights on the model allowed us to create a much more engaging and informative presentation.
Detailed marketing model for retirement development
The developer for this complex group of buildings was aware they needed a realistically detailed 3D model to illustrate how the individual structures formed a linked community of retirement housing. Having been impressed by the quality of work on our website they asked for our proposals and costs for the project. Our solution was this full colour 1:200 scale model which showed plenty of recognisable detail but was compact enough to fit into their sales office. When we delivered the finished model the client emailed straight away with the comments “…can I just say the model of the village looks stunning”. He also commented how much he appreciated the hard work involved in producing such a high quality model.