Fully interactive model for Notting Hill Sales.
One of our existing clients recommended our services to Notting Hill Sales which lead to us producing this fully interactive sales model for one of their major developments in London. The interactive element allows touch-screen controlled illumination of individual apartments with floor plans visible on screen and various filter options such as number of beds, aspect, availability, etc. Due to limited space in the marketing suite, we had to use a smaller than usual scale for this type of model which made it much more tricky to build in the wiring and individual apartment lights. The client asked us to create a “ghosted” but recognisable representation of an existing on-site building so our solution was to model it in clear acrylic, but still replicating a lot of the building’s architectural features – you should be able to pick this up in the photos.
With remote controlled illumination of water.
This simple but eye catching model was commissioned to illustrate the size and position of two proposed tidal lagoons in the Bristol Channel. The lagoons are designed to generate renewable energy by harnessing the rise and fall of the tides in an area that has the second highest tidal range in the world. The topography is represented as a stylized contour map (with exaggerated vertical scale) laser-cut from white acrylic sheet. The water is shown as blue acrylic with LED edge-lighting to add visual interest. The LEDs can be set to varying brightness and colour using a hand held remote control (visible on the front edge of the model in the main pic above).
Highly detailed model of American house.
Now en route to the USA (in a custom-made flight case) this was a very technically demanding model with lots of complex curves, highly articulated elevations and multiple level changes as the building responded to the contours of the site. The architect wanted the model to reflect the different external materials so we used our top of the range laser-engravers to pick out the stonework elements, fine brick detailing and traditional shingle cladding for roof and elevations. If you click on the lower right image above to enlarge it you’ll see some of this detail. The project was further complicated by the requirement for internal illumination – our solution was to incorporate commercial grade RGBW LEDs with remote control which allows full adjustment of colour and brightness. This was one of the most complex architectural models of a single building we’ve ever made but we were very satisfied with the finished result and we’ve had extremely positive feedback from our US client.
Detailed sales model for North London residential development
Sometimes a project turns out to be much trickier than expected and this was definitely the case with this illuminated sales model for a North London residential development. Not only was it on a complex sloping site with lots of surrounding context buildings, it also had heavily articulated elevations composed of many different materials including a very specific range of metallic finishes. The client was very concerned that these finishes should be accurately represented and we spent a lot of time working with the architects creating sample swatches to make sure the colours on the model were as authentic as possible. The requirement for general illumination added further technical complexity to the project but in the end it all came together as planned and the client was delighted with the finished result. In fact we had an email from him with the following comments "We have just been to the agents office to see the model for the first time. It’s fantastic! Thank you so much for all your hard work on this project. I’m sure it will help enormously to sell the units off plan...".
Our Cardiff model shines at Cannes Mipim
We’re just recovering from transporting our 6.5m x 5.5m interactive model of Cardiff all the way to Cannes and back for the Mipim 2015 property marketing event. We had to pack the model up in two large vans, drive for 2 days to Cannes via Eurotunnel, set the model up, hang around Cannes for 3 days (it wasn’t all hard work) and then do the whole process in reverse, getting the model reinstalled in its marketing suite in Cardiff for a VIP event last week. Fortunately the model was specially designed so that it could be taken apart and transported to different locations as this was a major requirement in our original brief. So far it’s been to Cannes this year, London Mipim last October, and a couple of local venues earlier last year. No doubt we’ll be off on our travels again soon – watch this space.