Model of Butlins redevelopment plan at 1:200 scale
This 2.3 metre long model was commissioned to showcase the new development proposals at Butlins holiday resort at Minehead, Somerset. The model shows the first phase of the development, a new chalet area, in full colour and detail whilst the phase 2 proposals for a new hotel are shown at a simplified, monochromatic level (the building is just visible as a white massing block in the main photo). The phase 2 area will be updated to a fully detailed level at a later date. An important requirement for the model was that it should illustrate the attractive landscaped setting for the new chalets and the client was very pleased with the final result.
House model with lift-off floors
Because of the complex layout of this luxury villa the developer felt he needed a realistically detailed marketing model to allow potential buyers to fully appreciate the intricacies and subtleties of the architecture, especially as it was situated on a steeply sloping site. As well as giving it a realistic external appearance we also had to build the model in removable layers so that the split level internal room layout could be demonstrated as well. You can see this in one of the images. Although there is no internal colour or detail we did includ some simplified furniture and fittings to give the rooms an instant identity and a clear sense of space.
Detailed marketing model for retirement development
The developer for this complex group of buildings was aware they needed a realistically detailed 3D model to illustrate how the individual structures formed a linked community of retirement housing. Having been impressed by the quality of work on our website they asked for our proposals and costs for the project. Our solution was this full colour 1:200 scale model which showed plenty of recognisable detail but was compact enough to fit into their sales office. When we delivered the finished model the client emailed straight away with the comments “…can I just say the model of the village looks stunning”. He also commented how much he appreciated the hard work involved in producing such a high quality model.
White styled model showing detailed atrium interior
After commissioning the site model shown in the previous post, the client decided they also needed a larger scale model to illustrate the most exciting element of their proposed new design – the full height atrium that anchors the two main wings of the building. The larger scale means it is much easier to appreciate the dramatic space created by the atrium enclosure, which features viewing galleries, multi-level bridge links, and subtle layering of the internal elevations. To allow all round views through to the atrium, the main wings of the building were modelled as cut-way sections. This also helped emphasise that the central space was the main focus of the model.
Marketing model for development at Gloucester Cricket Ground
This large model was commissioned as a marketing tool for a prestigious development of high quality apartments at Gloucestershire County Cricket Ground in Bristol. At 1:100 scale the model was almost 2 metres long and certainly made an eye catching centrepiece for the their marketing suite. The model also features internal illumination and external fibre optic uplighters to give it even more impact. This is actually the second model we have made of this development as we actually produced a smaller scale white model last year to help secure planning permission for the project (link below).