Detailed marketing model for retirement development

 

 

 

 

 

 

 

 

 

  

The developer for this complex group of buildings was aware they needed a realistically detailed 3D model to illustrate how the individual structures formed a linked community of retirement housing. Having been impressed by the quality of work on our website they asked for our proposals and costs for the project. Our solution was this full colour 1:200 scale model which showed plenty of recognisable detail but was compact enough to fit into their sales office. When we delivered the finished model the client emailed straight away with the comments “…can I just say the model of the village looks stunning”. He also commented how much he appreciated the hard work involved in producing such a high quality model.

Marketing model for development at Gloucester Cricket Ground


This large model was commissioned as a marketing tool for a prestigious development of high quality apartments at Gloucestershire County Cricket Ground in Bristol. At 1:100 scale the model was almost 2 metres long and certainly made an eye catching centrepiece for the their marketing suite. The model also features internal illumination and external fibre optic uplighters to give it even more impact. This is actually the second model we have made of this development as we actually produced a smaller scale white model last year to help secure planning permission for the project (link below).
 

 Demonstration Model for Utility Oils

 

 

 

 

 

 

 

 

 

The purpose of this model was to demonstrate this company’s fleet of new, purpose-built trailers supplying mobile oil related services to industry. We were able to buy “off the shelf” DAF tractors and brand them with the company’s livery but the trailers had to be built from scratch to incorporate a simplified representation of the client’s oil processing equipment. The roofs of the trailers look as though they have been left off but they are actually made from clear 0.5mm acrylic to allow views into the interior whilst protecting the internal components. The transformer installation was also made from scratch, at a slightly simplified level.

Detailed marketing model on complex sloping site.

 

 

 

 

 

 

 

 

 

 

This technically demanding project was one of several marketing models we have made recently for national house builder Taylor Wimpey. It was a particularly difficult project because it comprised over 150 units on a steeply sloping site. Many of the houses were split level properties and each plot required accurate modelling of retaining walls, complex access steps, and carefully designed embankments in the gardens. Even though 1:250 is a fairly small scale, if you click on the first image to enlarge it you’ll see the high level of detail we have been able to achieve. The second image shows the model on site in their marketing suite.

 Detailed Marketing model – Scale 1:150

 

 

 

 

 

 

 

When space in a sales office is limited, 1:150 is a useful scale option because it is small enough to keep the model compact but large enough to show plenty of detail, which helps bring the model to life. This model was only 450mm square but if you look closely at the enlarged images you’ll see we’ve actually been able to show the wooden handrails on the balcony balustrades. This type of detail invites the viewer to inspect the model up close and allows them to visualize themselves enjoying the sea view from what could be their apartment balcony. All of which builds confidence and can help secure early sales, even when the site outside is little more than a hole in the ground.